@article{2018,title={IN THE DIGITAL AGE IN WHICH THE ARTWORK REPRODUCED INFINITE NUMBER, NEW AURA OF THE ARTWORK; REVIEW ON VAN GOGH ALIVE EXHIBITION},abstractNode={Walter Benjamin in his essay “Work of Art in the Age of Mechanical Reproduction” discusses that together with the reproduction technologies the art work lost authenticity and its aura previously formed between viewer and the work of art. After the industrial revolution the work of art has lost its authenticity and together with the numerical revolution the work of art by incorporating itself into the cyber network, multiplies in infinite numbers, spreads into the global network and reproduces itself with every single visual. As in the case of paper, pencil, paint and brush technologies, the new media as both the theme and the vehicle of the art, thanks to the network connections also becomes an exhibition arena as different from previous technologies. The main question of this essay is whether the work art which every single user can reach any time and from any place, possibly regenerate its aura thorough feeding its authenticity created in its own location, by using these technologies. In this study, the concept of art in the new media age and the art works produced within the digital culture have been examined along with the concepts of globalization and mediation. These works have been chosen through purposeful sampling method. It has also been analyzed within the framework of Van Gogh Alive exhibition that, whether it would be possible for the work arts which exposure to loss of aura and authenticity along with the mechanical reproduction, regenerates a different aura through digital technologies.},author={Ebru Selcan BARANSELİ},year={2018},journal={The Journal of Academic Social Science}}