USING CORPORATE SOCIAL RESPONSIBILITY IN ORGANIZATIONS AS AN ETHICAL MARKETING APPROACH AND ITS IMPLICATIONS ON CONSUMER PERCEPTIONS: AN APLICATION IN THE GSM SECTOR KURUMSAL SOSYAL SORUMLULUK PROJELERİNİN ETİK PAZARLAMA YAKLAŞIMI OLARAK KULLANILMASI VE TÜKETİCİ ALGILARI ÜZERİNDEKİ ETKİSİ: GSM SEKTÖRÜNDE BİR UYGULAMA
As consumers consider companies’ interactions in between environment and community besides the product’s functionalities, price and quality; and their effectiveness on not only ethical standarts but also social benefits, corporate social responsibilities and ethical marketing have become a necessity for companies. The purpose of this study is to investigate consumers’ belief on companies which they have ethical sensitivity and involve in corporate social responsibility notion and marketing ethics. For that purpose, the concepts of corporate social responsibility and marketing ethic are being analysed in detail. A questionnaire was conducted in the related GSM sector and the obtained data were interpreted with the aid of various statistical analyzes. According to the results of the research, it is seen that the applications of enterprise social responsibility and ethical reputation are important in GSM operator selection of GSM operator users.
Keywords
Corporate Social Responsibility, Marketing Ethic, Consumer Perceptions, GSM Sector
@article{2017,title={USING CORPORATE SOCIAL RESPONSIBILITY IN ORGANIZATIONS AS AN ETHICAL MARKETING APPROACH AND ITS IMPLICATIONS ON CONSUMER PERCEPTIONS: AN APLICATION IN THE GSM SECTOR},abstractNode={As consumers consider companies’ interactions in between environment and community besides the product’s functionalities, price and quality; and their effectiveness on not only ethical standarts but also social benefits, corporate social responsibilities and ethical marketing have become a necessity for companies. The purpose of this study is to investigate consumers’ belief on companies which they have ethical sensitivity and involve in corporate social responsibility notion and marketing ethics. For that purpose, the concepts of corporate social responsibility and marketing ethic are being analysed in detail. A questionnaire was conducted in the related GSM sector and the obtained data were interpreted with the aid of various statistical analyzes. According to the results of the research, it is seen that the applications of enterprise social responsibility and ethical reputation are important in GSM operator selection of GSM operator users.},author={Gamze YAKAR-- Murat ÖZ},year={2017},journal={The Journal of Academic Social Science}}
Gamze YAKAR-- Murat ÖZ . 2017 . USING CORPORATE SOCIAL RESPONSIBILITY IN ORGANIZATIONS AS AN ETHICAL MARKETING APPROACH AND ITS IMPLICATIONS ON CONSUMER PERCEPTIONS: AN APLICATION IN THE GSM SECTOR . The Journal of Academic Social Science.DOI:10.16992/ASOS.13239
Gamze YAKAR-- Murat ÖZ.(2017).USING CORPORATE SOCIAL RESPONSIBILITY IN ORGANIZATIONS AS AN ETHICAL MARKETING APPROACH AND ITS IMPLICATIONS ON CONSUMER PERCEPTIONS: AN APLICATION IN THE GSM SECTOR.The Journal of Academic Social Science
Gamze YAKAR-- Murat ÖZ,"USING CORPORATE SOCIAL RESPONSIBILITY IN ORGANIZATIONS AS AN ETHICAL MARKETING APPROACH AND ITS IMPLICATIONS ON CONSUMER PERCEPTIONS: AN APLICATION IN THE GSM SECTOR" , The Journal of Academic Social Science (2017)
Gamze YAKAR-- Murat ÖZ . 2017 . USING CORPORATE SOCIAL RESPONSIBILITY IN ORGANIZATIONS AS AN ETHICAL MARKETING APPROACH AND ITS IMPLICATIONS ON CONSUMER PERCEPTIONS: AN APLICATION IN THE GSM SECTOR . The Journal of Academic Social Science . 2017. DOI:10.16992/ASOS.13239
Gamze YAKAR-- Murat ÖZ .USING CORPORATE SOCIAL RESPONSIBILITY IN ORGANIZATIONS AS AN ETHICAL MARKETING APPROACH AND ITS IMPLICATIONS ON CONSUMER PERCEPTIONS: AN APLICATION IN THE GSM SECTOR. The Journal of Academic Social Science (2017)
Gamze YAKAR-- Murat ÖZ .USING CORPORATE SOCIAL RESPONSIBILITY IN ORGANIZATIONS AS AN ETHICAL MARKETING APPROACH AND ITS IMPLICATIONS ON CONSUMER PERCEPTIONS: AN APLICATION IN THE GSM SECTOR. The Journal of Academic Social Science (2017)
Format:
Gamze YAKAR-- Murat ÖZ. (2017) .USING CORPORATE SOCIAL RESPONSIBILITY IN ORGANIZATIONS AS AN ETHICAL MARKETING APPROACH AND ITS IMPLICATIONS ON CONSUMER PERCEPTIONS: AN APLICATION IN THE GSM SECTOR The Journal of Academic Social Science
Gamze YAKAR-- Murat ÖZ . USING CORPORATE SOCIAL RESPONSIBILITY IN ORGANIZATIONS AS AN ETHICAL MARKETING APPROACH AND ITS IMPLICATIONS ON CONSUMER PERCEPTIONS: AN APLICATION IN THE GSM SECTOR . The Journal of Academic Social Science . 2017 doi:10.16992/ASOS.13239
Gamze YAKAR-- Murat ÖZ."USING CORPORATE SOCIAL RESPONSIBILITY IN ORGANIZATIONS AS AN ETHICAL MARKETING APPROACH AND ITS IMPLICATIONS ON CONSUMER PERCEPTIONS: AN APLICATION IN THE GSM SECTOR",The Journal of Academic Social Science(2017)