@article{2017,title={ADVERTISING GAMES, ADVERGAMING},abstractNode={Creating brand loyalty has become very difficult nowadays, because consumers are exposed to too many advertising messages, Consumers have recently become increasingly influential on the product. Consumers are increasingly aware of the fact that it takes more control and is the true king itself. This control is not through traditional advertising campaigns; Can play an active role, such as through participating processes are realized such as internet. As a social entity, people can establish close ties and relationships with brands through these activities.The intense use of mobile life, the presence of at least one mobile phone that everyone does not have, factors such as being able to access the internet and mobile networks at any time on the mobile phones give an invaluable opportunityto the marketers. At this point, " "Advertising" computer games, which can be called "Advergame" or "Advertising Games", are accessible to consumers through internet and web based applications. These games consist of feeding / hiding the product and brand into the game with Internet, web and mobile applications. In this study, "Advergame", the games made for advertising purposes, are explained in detail. Examples of successful "Advergame" applications have been evaluated in Turkey and in the world.},author={Oğuz YAVUZYILMAZ},year={2017},journal={The Journal of Academic Social Science}}