@article{2017,title={DETERMINING AND EVALUATING DIMENSIONS OF CUSTOMER RELATIONSHIP MANAGEMENT IN RECREATIONAL SPORTS FACILITIES: SAMPLE OF ESKIŞEHIR},abstractNode={It can be said that Customer Relationship Management (CRM) has an important role for recreational sports facilities. Therefore, the aim of this study was to determine and evaluate dimensions of CRM in recreational sports facilities. In order to determine dimensions of CRM approach that perceived by recreational sports facility customers in our country, the scale which was developed by De Wulf et al. (2001) applied to the recreational sports facility customers. Exploratory factor analysis was used to determine factor loads. As a result of exploratory factor analysis six dimensions were revealed. These dimensions are named as relationship quality, customer orientation, communication by mail/sms, activities, preferential treatment, continuity. Most of items which belongs to “trust”, “relationship commitment”, “relationship quality and relationship satisfaction” dimensions are grouped under “relationship quality” dimension. Items which belongs to “interpersonal communication” and “perceived relationship investment” dimensions are grouped under “customer orientation” dimension.},author={Anıl Onur MERCANOĞLU-- Alican BAYRAM - Hüseyin KÖSE - Kaan TURGUTKAYA},year={2017},journal={The Journal of Academic Social Science}}