@article{2017,title={A COMPARATIVE ANALYSIS ON THE USE OF SOCIAL MEDIA AS A PUBLIC RELATIONS TOOL: ONLINE SHOPPING SITES},abstractNode={While technological developments have lifted the limits of time and space, at the same time everyday life has become both easier and more intricate. In the internet and internet-mediated Technologies, in particular social media while facilitating access to information, products and services, this situation emerges as a new application area in terms of Public Relations. Internet sites that offer online shopping makes promotions with social media, informs customers about campaigns, and provides direct contact with customers conducting research on products and services. From this point of view, hepsiburada.com, n11.com, kitapyurdu.com and D&R.com online shopping sites have evaluated the use of social media in terms of public relations activities. For this purpose, evaluations of online shopping sites of Nevsehir Hacı Bektaş Veli University students have been tested by questionnaire method using the scale of Kim and Co (2012). The findings show that online shopping sites have social media accounts as a public relations activity and actively use them for promotional and informational purposes.},author={Emel TANYERİ MAZICI-- Pınar GÜNER KOÇAK - Hasan ALTINCIK},year={2017},journal={The Journal of Academic Social Science}}