EXPLORING CONSUMERS’ ATTITUDES TOWARDS BOYCOTTING: EFFECTS OF COUNTRY OF ORIGIN AND SUSTAINABILITY
TÜKETİCİLERİN BOYKOTLARA KARŞI TUTUMLARINA YÖNELİK BİR ARAŞTIRMA: MENŞEİ ÜLKE VE SÜRDÜRÜLEBİLİRLİĞİN ETKİLERİ

DOI : http://dx.doi.org/10.16992/ASOS.13129
Author : Dursun YENER -- Mertcan TAŞÇIOĞLU
Number of pages : 54-67

Abstract

The purpose of this study is to determine the effect of consumers' social and environmental sustainability activities and the concept of country origin as factors affecting the consumers’ boycott participation. Consumer boycotts are defined as i

Keywords

Consumer boycotts, Country of origin, Sustainability

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