THE IMPACT OF CONSUMER’S ENVIRONMENT AWARENESS ON ENVIRONMENTALLY FRIENDLY PRODUCTS PURCHASE
TÜKETİCİLERİN ÇEVRE BİLİNÇLERİNİN ÇEVREYE DOST ÜRÜNLER SATIN ALMA DAVRANIŞINA ETKİSİ

Author : Gülsüm VEZİR OĞUZ
Number of pages : 171-182

Abstract

The aim of this research is to determine the impact of environmental awareness on buying behavior of consumers against products that are environmentally friendly. Survey application was made to the 422 people selected by convenience sampling method. Survey form was used as data collection tool in the research. Data analysis was done in SPSS 16 package program. In the survey, women's attitudes towards behavioral and environmental awareness were higher than those of men with environment-oriented buying behaviors; it has been found that the attitudes of the university and graduate educated i

Keywords

Environmental awareness, Friendly Product Purchasing Behavior, Demographic Features.

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