@article{2017,title={THE MEASUREMENT OF THE ONLINE SHOPPING ATTITUDES OF GENERATION Y: AN APPLICATION ON UNIVERSITY STUDENTS},abstractNode={As the use of the internet increases day by day, consumers change their traditional shopping habits and go online shopping. In this study, it was tried to reveal the online shopping attitude of the generation Y who has a different situation from other generations in internet usage. A questionnaire form developed for this purpose was applied to 459 students who are studying at the Faculty of Economics and Administrative Sciences of Kafkas University and at the Business Discipline in the Institute of Social Sciences of Kafkas University. As a result of the C-RT analysis, it was determined that the monthly income is influential variable from demographic characteristics in the attitudes of the participants to online shopping. Besides, the results show that internet usage features, shopping types and member-specific campaigns increase online shopping.},author={Filiz ASLAN ÇETİN-- Kamile MERİÇ - Yağmur KERSE - Çağlar SAMSA},year={2017},journal={The Journal of Academic Social Science}}