In this study, it has been tried not to investigate the shopping values obtained from experience in today's modern shopping malls and shopping malls in advertisement music messages of these shopping malls. As a general point of view in the study, the shopping centers and features that emerged as a result of the dominance of entertainment in the shopping centers were handled and then the shopping values obtained from the experience of the consumers living in the shopping centers were evaluated in detail. Shopping centers have promises for advertising music messages and shopping values that they send via these advertising music messages. The images of the consumers trying to locate in their minds are examined. In the last part of the study; Advertising music messages are analyzed with indicators and content analysis methods in order to determine which shopping values of today's modern shopping centers have promised consumers with advertising music messages.
Keywords
Music, Advertising, Advertising Music, Shopping Center, Message
@article{2017,title={MESSAGES REQUIRED TO BE GIVEN WITH ADVERTISING MUSIC IN SHOPPING CENTERS},abstractNode={In this study, it has been tried not to investigate the shopping values obtained from experience in today's modern shopping malls and shopping malls in advertisement music messages of these shopping malls. As a general point of view in the study, the shopping centers and features that emerged as a result of the dominance of entertainment in the shopping centers were handled and then the shopping values obtained from the experience of the consumers living in the shopping centers were evaluated in detail. Shopping centers have promises for advertising music messages and shopping values that they send via these advertising music messages. The images of the consumers trying to locate in their minds are examined. In the last part of the study; Advertising music messages are analyzed with indicators and content analysis methods in order to determine which shopping values of today's modern shopping centers have promised consumers with advertising music messages.},author={Mustafa KABATAŞ},year={2017},journal={The Journal of Academic Social Science}}
Mustafa KABATAŞ . 2017 . MESSAGES REQUIRED TO BE GIVEN WITH ADVERTISING MUSIC IN SHOPPING CENTERS . The Journal of Academic Social Science.DOI:10.16992/ASOS.12924
Mustafa KABATAŞ.(2017).MESSAGES REQUIRED TO BE GIVEN WITH ADVERTISING MUSIC IN SHOPPING CENTERS.The Journal of Academic Social Science
Mustafa KABATAŞ,"MESSAGES REQUIRED TO BE GIVEN WITH ADVERTISING MUSIC IN SHOPPING CENTERS" , The Journal of Academic Social Science (2017)
Mustafa KABATAŞ . 2017 . MESSAGES REQUIRED TO BE GIVEN WITH ADVERTISING MUSIC IN SHOPPING CENTERS . The Journal of Academic Social Science . 2017. DOI:10.16992/ASOS.12924
Mustafa KABATAŞ .MESSAGES REQUIRED TO BE GIVEN WITH ADVERTISING MUSIC IN SHOPPING CENTERS. The Journal of Academic Social Science (2017)
Mustafa KABATAŞ .MESSAGES REQUIRED TO BE GIVEN WITH ADVERTISING MUSIC IN SHOPPING CENTERS. The Journal of Academic Social Science (2017)
Format:
Mustafa KABATAŞ. (2017) .MESSAGES REQUIRED TO BE GIVEN WITH ADVERTISING MUSIC IN SHOPPING CENTERS The Journal of Academic Social Science
Mustafa KABATAŞ . MESSAGES REQUIRED TO BE GIVEN WITH ADVERTISING MUSIC IN SHOPPING CENTERS . The Journal of Academic Social Science . 2017 doi:10.16992/ASOS.12924
Mustafa KABATAŞ."MESSAGES REQUIRED TO BE GIVEN WITH ADVERTISING MUSIC IN SHOPPING CENTERS",The Journal of Academic Social Science(2017)