MESSAGES REQUIRED TO BE GIVEN WITH ADVERTISING MUSIC IN SHOPPING CENTERS
ALIŞVERİŞ MERKEZLERİNDE REKLAM MÜZİKLERİ İLE VERİLMEK İSTENİLEN MESAJLAR

Author : Mustafa KABATAŞ
Number of pages : 126-137

Abstract

In this study, it has been tried not to investigate the shopping values obtained from experience in today's modern shopping malls and shopping malls in advertisement music messages of these shopping malls. As a general point of view in the study, the shopping centers and features that emerged as a result of the dominance of entertainment in the shopping centers were handled and then the shopping values obtained from the experience of the consumers living in the shopping centers were evaluated in detail. Shopping centers have promises for advertising music messages and shopping values that they send via these advertising music messages. The images of the consumers trying to locate in their minds are examined. In the last part of the study; Advertising music messages are analyzed with indicators and content analysis methods in order to determine which shopping values of today's modern shopping centers have promised consumers with advertising music messages.

Keywords

Music, Advertising, Advertising Music, Shopping Center, Message

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