@article{2017,title={AN EMPIRICAL INVESTIGATION TOWARD EFFECTIVE FACTORS ON THE PURCHASE INTENTION OF GREEN PRODUCTS},abstractNode={This study examines the effect of environmental attitudes, environmental concern, and social influence on the purchase intention of green products. In recent years, environmental issues are of great interest among the researchers, countries and academics. In addition to this, climate changes, global warming, health concerns and environmental issues are expressed as factors that lead consumers to green behavior in purchasing behaviors. With the increasing environmental awareness of the consumers, it seems that they tend to purchase environment-friendly goods and services and support the companies which have conducted environmental applications. In the context of theory of planned behavior (TPB), the research is structured on the basis of studies on purchase intention of green products and its determinants. The research was conducted as an empirical study with the help of the survey method to be tested hypothesis. Data were collected via face-to-face structured questionnaire technique from the consumers who are over the 18 years old. The empirical results show that environmental attitudes, environmental concern and social influence have a significant impact on purchase intention of green products.},author={Aydın KAYABAŞI-- Yavuz BOZKURT},year={2017},journal={The Journal of Academic Social Science}}