INITIATIVE ACTIVITIES OF OLIVE OIL TOURISM: A CASE FROM TURKEY
TÜRKİYE’DE ZEYTİNYAĞI TURİZMİNİN BAŞLANGIÇ UYGULAMALARI

Author : Işıl ARIKAN SALTIK
Number of pages : 134-151

Abstract

Olive oil tourism consists of activities based on consumption of olive related products and services. There are limited numbers of businesses in olive oil tourism in Turkey eventhough it is among the foremost countries both in olive production and tourism. This study investigates the critical success factors in olive oil tourism and determines the basic and special features of an olive oil tourism enterprise, through a distinctive case. As a result, it is revealed that the selected case under question has the breadth and the

Keywords

Agritourism, Oleo Tourism, Olive Oil Tourism, Turkey

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