@article{2017,title={EVALUATION OF TRAVELERS INFORMATION-SEEKING BEHAVIORS},abstractNode={The resaults of globization, technological advancement and a spacialy results of effect of internet on purchesing decision, tourism establishments get into difficult competition to increase one’s tourism market share. To determine of consumer behaviour and the factors which is effect to consumer behaviour, provide positive contribution to marketing facilities of tourism establishments. Therefor main aims of this research evaluate online information seeking behaviors of traveler. Towards this purpose information seeking behaviors of domestic and foreign tourists who traveled in the least two years and used social media tools in pre-travel, during travel and post travel time, was examined. According to results of research, when the relationship is assessed between participant’s demographic characteristics and the information seeking behaviors, it has detected that male travelers use more internet than female travelers during the holiday plannig process. When the evaluation is made in terms of reading frequency of online users reviews, it is observed that womens more pay attantions to online user reviews than mans also when the age of participants ingrease, reading frequenciy of online users reviews and usage of internet are falling.},author={Semih ARICI-- Burhanettin ZENGİN},year={2017},journal={The Journal of Academic Social Science}}