A NEW APPROACH TO VELAZQUEZ'S LAS MENINAS IN TERMS OF POSTMODERN AESTHETICS AND NEW MEDIA
VELAZQUEZ'İN NEDİMELER TABLOSUNA POTSMODERN ESTETİK VE YENİ MEDYA AÇISINDAN YENİ BİR YAKLAŞIM

Author : Ezgi TOKDİL
Number of pages : 474-490

Abstract

In this research, the language of philosophical discourse (formal language and aesthetic discourse) which art works have undergone through the ages under the influence of changing social systems and technological developments is analyzed. The metamorphosis that Velazquez's Las Meninas paintings have in parallel with each other and in social systems reveals the change of social appreciation and aesthetic judgments in the 20th century and later, when examined sociologically from the perspective of revealing the art concept of the period. The different versions of the paintings of Las Meninas, which were revealed in the art postmodern period, reinterpret the painting of Velazquez with postmodern methods. Having a new vision after 1990, the photography has set up a single framework of postmodernism's mounting technique and past visual features. Beside this, editing and layouts have been made, bringing a new change in the new aesthetic advertising field emerged within the scope of popular culture. From shopping banners to coca cola advertisements, the different visual displays of Velazquez's Las Meninas painting have been reinterpreted in the context of popular culture and postmodern aesthetics. In the field of cinema it is also seen that the visual characteristics of the table are re-examined. In addition, in the field of literature, the Las Meninas painting was a topic for some novels and different stories were written about them. This change is the relocation of Velazquez's painting to the popular culture field, re-fitting it to the changing language of the changing world. Throughout the ages and changing social systems, the works of art that expressed their demand in the field of art every time and the artworks revealed were the representations and aesthetic reflections of this change. Each new paradigm is a sign of a new change, which has evolved in the direction of the psychological and sociological structure of society. As a result of all these examinations, a general evaluation is made about the aesthetic appreciation judgments of different societies and cultures, as well as the reality they represent through a single picture sampled.

Keywords

Velazquez, Las Meninas, Sociological Approach, Popular Culture, Aesthetic Appreciation, Postmoderni

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