SUBLIMINAL ADVERTISING: PRINTED AND VIDEO SUBLIMINAL ADVERTISING ANALYSIS
BİLİNÇALTI REKLAM: BASILI VE VİDEO BİLİNÇALTI REKLAM ÇÖZÜMLEMELERİ

Author : Sevim KOÇER -- Alihan ÖZSOY
Number of pages : 84-115

Abstract

The use of subliminaladvertising dates back to the 1950s. Subconscious messages are the process of being placed under the hearing threshold of another voice into an audio file by various techniques, such as submitting another view, sign or object into a moving or still image, by unconsciously recognizing it. The use of subconscious messages is often used to persuade customers to buy. Subconscious messages are usually the placement of objects with signs, symbols, or connotations in printed, visual or auditory advertising messages, which are often referred to as promoting sexual elements or referred to rivals (resulting in unfair competition). The use of the elements related to sexuality in the subconsciously transmitted messages has attracted a great deal of reaction; it is prohibited in many countries because it is considered harmful to children's development and is contrary to morality (immoral). In the research, 5 prints and 5 video subliminal ads were examined by semiotics analysis method. As a result of the research, it has been found that subliminal messages mostly contain relevant elements and domestic companies use subliminal messages.

Keywords

Subconscious, Subliminal advertisement, printed advertisement, v

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