The use of subliminaladvertising dates back to the 1950s. Subconscious messages are the process of being placed under the hearing threshold of another voice into an audio file by various techniques, such as submitting another view, sign or object into a moving or still image, by unconsciously recognizing it. The use of subconscious messages is often used to persuade customers to buy. Subconscious messages are usually the placement of objects with signs, symbols, or connotations in printed, visual or auditory advertising messages, which are often referred to as promoting sexual elements or referred to rivals (resulting in unfair competition). The use of the elements related to sexuality in the subconsciously transmitted messages has attracted a great deal of reaction; it is prohibited in many countries because it is considered harmful to children's development and is contrary to morality (immoral). In the research, 5 prints and 5 video subliminal ads were examined by semiotics analysis method. As a result of the research, it has been found that subliminal messages mostly contain relevant elements and domestic companies use subliminal messages.
Keywords
Subconscious, Subliminal advertisement, printed advertisement, v
@article{2017,title={SUBLIMINAL ADVERTISING: PRINTED AND VIDEO SUBLIMINAL ADVERTISING ANALYSIS},abstractNode={The use of subliminaladvertising dates back to the 1950s. Subconscious messages are the process of being placed under the hearing threshold of another voice into an audio file by various techniques, such as submitting another view, sign or object into a moving or still image, by unconsciously recognizing it. The use of subconscious messages is often used to persuade customers to buy. Subconscious messages are usually the placement of objects with signs, symbols, or connotations in printed, visual or auditory advertising messages, which are often referred to as promoting sexual elements or referred to rivals (resulting in unfair competition). The use of the elements related to sexuality in the subconsciously transmitted messages has attracted a great deal of reaction; it is prohibited in many countries because it is considered harmful to children's development and is contrary to morality (immoral). In the research, 5 prints and 5 video subliminal ads were examined by semiotics analysis method. As a result of the research, it has been found that subliminal messages mostly contain relevant elements and domestic companies use subliminal messages.},author={Sevim KOÇER-- Alihan ÖZSOY},year={2017},journal={The Journal of Academic Social Science}}
Sevim KOÇER-- Alihan ÖZSOY . 2017 . SUBLIMINAL ADVERTISING: PRINTED AND VIDEO SUBLIMINAL ADVERTISING ANALYSIS . The Journal of Academic Social Science.DOI:10.16992/ASOS.12491
Sevim KOÇER-- Alihan ÖZSOY.(2017).SUBLIMINAL ADVERTISING: PRINTED AND VIDEO SUBLIMINAL ADVERTISING ANALYSIS.The Journal of Academic Social Science
Sevim KOÇER-- Alihan ÖZSOY,"SUBLIMINAL ADVERTISING: PRINTED AND VIDEO SUBLIMINAL ADVERTISING ANALYSIS" , The Journal of Academic Social Science (2017)
Sevim KOÇER-- Alihan ÖZSOY . 2017 . SUBLIMINAL ADVERTISING: PRINTED AND VIDEO SUBLIMINAL ADVERTISING ANALYSIS . The Journal of Academic Social Science . 2017. DOI:10.16992/ASOS.12491
Sevim KOÇER-- Alihan ÖZSOY .SUBLIMINAL ADVERTISING: PRINTED AND VIDEO SUBLIMINAL ADVERTISING ANALYSIS. The Journal of Academic Social Science (2017)
Sevim KOÇER-- Alihan ÖZSOY .SUBLIMINAL ADVERTISING: PRINTED AND VIDEO SUBLIMINAL ADVERTISING ANALYSIS. The Journal of Academic Social Science (2017)
Format:
Sevim KOÇER-- Alihan ÖZSOY. (2017) .SUBLIMINAL ADVERTISING: PRINTED AND VIDEO SUBLIMINAL ADVERTISING ANALYSIS The Journal of Academic Social Science
Sevim KOÇER-- Alihan ÖZSOY . SUBLIMINAL ADVERTISING: PRINTED AND VIDEO SUBLIMINAL ADVERTISING ANALYSIS . The Journal of Academic Social Science . 2017 doi:10.16992/ASOS.12491
Sevim KOÇER-- Alihan ÖZSOY."SUBLIMINAL ADVERTISING: PRINTED AND VIDEO SUBLIMINAL ADVERTISING ANALYSIS",The Journal of Academic Social Science(2017)