@article{2017,title={INTERNATIONAL ENTREPRENEURSHIP MARKET STRATEGIES DETERMINATION OF THE FACTORS AFFECTING THE CONFIGURATION OF MARKET AND MARKET STRUCTURE : A QUALITY EVALUATION BY MAXQDA},abstractNode={Entrepreneurs who are one of the driving forces in the socio-economic development of the countries have become effective in the emerging new markets of globalization. Nowadays entrepreneurs have moved away from the locality and turned to international entrepreneurial activities in international markets. Competition is intense in international markets, and the presence of thousands of counterparts in a product has led entrepreneurs to turn to branding. The success of the brands is closely related to the establishment of well-structured strategies. Therefore, in our study, it was tried not to identify the market-dependent factors which are effective in the process of brand strategy establishment of the enterprises operating international entrepreneurial activities. For this purpose qualitative research method has been adopted to answer "what" and "how" questions. 11 carrying its business activities the scope of the research in international entrepreneurship in the TRC1 region were discussed face to face and the data obtained were analyzed through the Maxqda program. The analysis resulted in 9 themes under market and market-related factors. The entrepreneurs presented these proposals in line with these factors},author={Fatma Gül BİLGİNER-- İbrahim YILDIRIM},year={2017},journal={The Journal of Academic Social Science}}