@article{2017,title={A RESEARCH ON UNIVERSITY STUDENTS ON THE EFFECTS OF SOCIAL MEDIA CONSUMER BEHAVIOR},abstractNode={This study is made to determine to what extent social media is effective on their decisions after and before purchasing of the university students about effects of social media to the consumer behaviors , what are the usage stage of their social media, in what way they use social media to reach the goods and services and the demographic features ' effect of usage habits of social media on consumption perception. The sample group of the study consists of Karamanoğlu Mehmetbey University Vocational School of Social Sciences and Faculty of Economics and Administrative Sciences Students and Kastamonu University Devrekani Vocational School and Faculty of Communication Students. The survey application has been made as data collection tool. The data obtained has been analysed by using SPSS 23™packaged program. It has been determined that there is a positive and meaningful relationship between the consumer behaviors demonstrated after and before purchasing in social media with social media usage level of the students. In addition, there is a positive and meaningful between the consumer behaviors after and before purchasing in social media for the students.},author={Ahmet Alper SAYIN-- Muhammet Volkan ARMAĞAN - İsmail KARAKULLE},year={2017},journal={The Journal of Academic Social Science}}