THE EFFECT OF THE PROMOTION ACTIVITIES IN POLITICAL MARKETING OVER THE CONSIDERATION PERIOD ABOUT THE DECISION PROCESS OF THE MIDDLE CLASS VOTER: A RESEARCH IN ANKARA POLİTİK PAZARLAMADA TUTUNDURMA FAALİYETLERİNİN ORTA SINIFTA YER ALAN SEÇMENİN KARAR VERME NOKTASINDAKİ DÜŞÜNME SÜRESİ ÜZERİNE ETKİSİ: ANKARA İLİNDE BİR ARAŞTIRMA
A field research has been completed in order to determine the effect of the promotion activities in political marketing over the consideration period of about the decision making process of the middle class voters. In this research, a survey that consists of 35 questions has been applied to 449 middle class voters who live in Ankara. According to this survey; with the factor analysis, four factors that consist of public relation, direct marketing, message and internet have been granted from the political promotion activity. In addition, the logistic regression analysis has showed that the direct marketing has a positive impact on reducing the consideration period of the middle class voters; on the other hand, the internet has a opposite effect on this consideration period for the middle class voters.
@article{2017,title={THE EFFECT OF THE PROMOTION ACTIVITIES IN POLITICAL MARKETING OVER THE CONSIDERATION PERIOD ABOUT THE DECISION PROCESS OF THE MIDDLE CLASS VOTER: A RESEARCH IN ANKARA},abstractNode={A field research has been completed in order to determine the effect of the promotion activities in political marketing over the consideration period of about the decision making process of the middle class voters. In this research, a survey that consists of 35 questions has been applied to 449 middle class voters who live in Ankara. According to this survey; with the factor analysis, four factors that consist of public relation, direct marketing, message and internet have been granted from the political promotion activity. In addition, the logistic regression analysis has showed that the direct marketing has a positive impact on reducing the consideration period of the middle class voters; on the other hand, the internet has a opposite effect on this consideration period for the middle class voters.},author={Fatma KAYA-- Kadri Gökhan YILMAZ},year={2017},journal={The Journal of Academic Social Science}}
Fatma KAYA-- Kadri Gökhan YILMAZ . 2017 . THE EFFECT OF THE PROMOTION ACTIVITIES IN POLITICAL MARKETING OVER THE CONSIDERATION PERIOD ABOUT THE DECISION PROCESS OF THE MIDDLE CLASS VOTER: A RESEARCH IN ANKARA . The Journal of Academic Social Science.DOI:10.16992/ASOS.12241
Fatma KAYA-- Kadri Gökhan YILMAZ.(2017).THE EFFECT OF THE PROMOTION ACTIVITIES IN POLITICAL MARKETING OVER THE CONSIDERATION PERIOD ABOUT THE DECISION PROCESS OF THE MIDDLE CLASS VOTER: A RESEARCH IN ANKARA.The Journal of Academic Social Science
Fatma KAYA-- Kadri Gökhan YILMAZ,"THE EFFECT OF THE PROMOTION ACTIVITIES IN POLITICAL MARKETING OVER THE CONSIDERATION PERIOD ABOUT THE DECISION PROCESS OF THE MIDDLE CLASS VOTER: A RESEARCH IN ANKARA" , The Journal of Academic Social Science (2017)
Fatma KAYA-- Kadri Gökhan YILMAZ . 2017 . THE EFFECT OF THE PROMOTION ACTIVITIES IN POLITICAL MARKETING OVER THE CONSIDERATION PERIOD ABOUT THE DECISION PROCESS OF THE MIDDLE CLASS VOTER: A RESEARCH IN ANKARA . The Journal of Academic Social Science . 2017. DOI:10.16992/ASOS.12241
Fatma KAYA-- Kadri Gökhan YILMAZ .THE EFFECT OF THE PROMOTION ACTIVITIES IN POLITICAL MARKETING OVER THE CONSIDERATION PERIOD ABOUT THE DECISION PROCESS OF THE MIDDLE CLASS VOTER: A RESEARCH IN ANKARA. The Journal of Academic Social Science (2017)
Fatma KAYA-- Kadri Gökhan YILMAZ .THE EFFECT OF THE PROMOTION ACTIVITIES IN POLITICAL MARKETING OVER THE CONSIDERATION PERIOD ABOUT THE DECISION PROCESS OF THE MIDDLE CLASS VOTER: A RESEARCH IN ANKARA. The Journal of Academic Social Science (2017)
Format:
Fatma KAYA-- Kadri Gökhan YILMAZ. (2017) .THE EFFECT OF THE PROMOTION ACTIVITIES IN POLITICAL MARKETING OVER THE CONSIDERATION PERIOD ABOUT THE DECISION PROCESS OF THE MIDDLE CLASS VOTER: A RESEARCH IN ANKARA The Journal of Academic Social Science
Fatma KAYA-- Kadri Gökhan YILMAZ . THE EFFECT OF THE PROMOTION ACTIVITIES IN POLITICAL MARKETING OVER THE CONSIDERATION PERIOD ABOUT THE DECISION PROCESS OF THE MIDDLE CLASS VOTER: A RESEARCH IN ANKARA . The Journal of Academic Social Science . 2017 doi:10.16992/ASOS.12241
Fatma KAYA-- Kadri Gökhan YILMAZ."THE EFFECT OF THE PROMOTION ACTIVITIES IN POLITICAL MARKETING OVER THE CONSIDERATION PERIOD ABOUT THE DECISION PROCESS OF THE MIDDLE CLASS VOTER: A RESEARCH IN ANKARA",The Journal of Academic Social Science(2017)
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