@article{2017,title={EFFECTS OF SOCIAL RESPONSIBILITY IN THE ORGANIZATIONS CONSUMER EFFECTS: ENVIRONMENT AND HUMAN FACTORS},abstractNode={Companies must have responsibility for the welfare of their stakeholders since their stakeholders are affected from their activities. In order to successfully fulfill these responsibilities, which are called corporate social responsibility – the requirements of the stakeholders from the company and the importance levels of these requirements should be determined. Otherwise, the company can not effectively allocate its resources between these requirements. This study aims to identify the requirements of consumers from companies regarding company’s social responsibility and the importance level of each requirement in order to develop marketing strategies as a recommendation. Consumers place a value on the conduct of the companies the products of which they purchase. More and more companies are accepting their own responsibility, either at their own initiative or encouraged by external forces, for engaging in Corporate Social Responsibility (CSR). CSR is a broad concept built around the idea of the longterm 'footprint' that a company leaves on society. CSR can be expressed in areas such as responsibility for the environment/sustainability, its treatment of personnel or target marketing. From a strategic perspective, retailers appear to prefer to focus primarily on the environmental side, and this is seen in their actions. Engaging in CSR is rewarded not only by continuity of the licence to operate and licence to sell, but also by loyalty, identification and increased purchasing inclination. However, in practice it appears that at the moment of purchase, CSR is not necessarily the make or break purchasing motivation. For the consumer, other aspects such as price and quality carry more weight. Consumers respond in a variety of ways to a CSR initiative; what may work on one consumer can fall flat with another. It also appears that consumers appear to be more sensitive to the 'irresponsible' conduct of a company than the 'responsible' conduct. Nonetheless, consumers do need to have some notion of the efforts being made by a company. They can only develop a positive feeling about the CSR policy of a company once they know about it (or are given the opportunity to learn of it). Three elements play a role in reaching the consumer: fit, motivation and timing. Proactive CSR initiatives with good fit and motivation lead to improvement of the convictions, attitudes and intentions of the consumer.},author={Ahmet İLHAN-- Ali ANTEPLİ},year={2017},journal={The Journal of Academic Social Science}}