INVESTIGATION OF STRATEGIC MANAGEMENT PROCESS IN ACCOMMODATION OPERATIONS: A CASE STUDY NG AFYON
KONAKLAMA İŞLETMELERİNDE STRATEJİK YÖNETİM SÜRECİNİN İNCELENMESİ: NG AFYON ÖRNEĞİ

Author : Akyay UYGUR -- İsmail BOZKURT
Number of pages : 1-19

Abstract

The tourism sector is one of the fast-growing sector. The rapid development as a result of increasing competition. Accommodation businesses in competitive strategic management internal and external environment analyzing the offers. For this reason, strategic management is becoming a system for accommodation management. In order to be successful in the system balanced and harmonious work is required. Accommodation in work related to the strategic management process. For this purpose, a survey was applied to NG Afyon accommodation establishments in the strategic management process. As a result of the research, the NG Afyon hotel was seen to successfully carry out the strategic management process. Strategies are being monitored, assessed and necessary arrangements made. Some suggestions have been made about the strategic management process.

Keywords

The Strategic Management Process, Accommodation Businesses, NG Afyon, Strategic Management Process i

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