THE CONSUMER PERCEPTION BY SEX IN FASHION MARKETING
MODA PAZARLAMADA CİNSİYETE GÖRE TÜKETİCİ ALGISI

Author : Fikret YAMAN
Number of pages : 201-211

Abstract

Recently, the fashion thanks to TV programs and the increase in purchase power and also the curiosty in the society, became a topic that thinking and opine on it and spoken widely. Fashionable products are confronting in the consumers in all aspects of life. The fashion gets a different mean in the eyes of the each consumer. Consumers perceive the fashionable products in different ways, psychological and physical as well. The firms would give a shape to their marketing concepts in the direction of consumers’ perception. In this way, they use sometimes famous and loved by the people of the community, sometimes television programs, sometimes remaining products from the past. Today, the fashion marketing context in regarding men and women perception has gained more importance. In this study, it has been conducted a face-off survey to the consumers to reveal consumers’ perception in the context of fashion marketing by sex.

Keywords

Fashon marketing, consumer, fashion

Read: 609

Download: 201