Recently, the fashion thanks to TV programs and the increase in purchase power and also the curiosty in the society, became a topic that thinking and opine on it and spoken widely. Fashionable products are confronting in the consumers in all aspects of life. The fashion gets a different mean in the eyes of the each consumer. Consumers perceive the fashionable products in different ways, psychological and physical as well. The firms would give a shape to their marketing concepts in the direction of consumers’ perception. In this way, they use sometimes famous and loved by the people of the community, sometimes television programs, sometimes remaining products from the past. Today, the fashion marketing context in regarding men and women perception has gained more importance. In this study, it has been conducted a face-off survey to the consumers to reveal consumers’ perception in the context of fashion marketing by sex.
@article{2016,title={THE CONSUMER PERCEPTION BY SEX IN FASHION MARKETING},abstractNode={Recently, the fashion thanks to TV programs and the increase in purchase power and also the curiosty in the society, became a topic that thinking and opine on it and spoken widely. Fashionable products are confronting in the consumers in all aspects of life. The fashion gets a different mean in the eyes of the each consumer. Consumers perceive the fashionable products in different ways, psychological and physical as well. The firms would give a shape to their marketing concepts in the direction of consumers’ perception. In this way, they use sometimes famous and loved by the people of the community, sometimes television programs, sometimes remaining products from the past. Today, the fashion marketing context in regarding men and women perception has gained more importance. In this study, it has been conducted a face-off survey to the consumers to reveal consumers’ perception in the context of fashion marketing by sex.},author={Fikret YAMAN},year={2016},journal={The Journal of Academic Social Science}}
Fikret YAMAN . 2016 . THE CONSUMER PERCEPTION BY SEX IN FASHION MARKETING . The Journal of Academic Social Science.DOI:10.16992/ASOS.6522
Fikret YAMAN.(2016).THE CONSUMER PERCEPTION BY SEX IN FASHION MARKETING.The Journal of Academic Social Science
Fikret YAMAN,"THE CONSUMER PERCEPTION BY SEX IN FASHION MARKETING" , The Journal of Academic Social Science (2016)
Fikret YAMAN . 2016 . THE CONSUMER PERCEPTION BY SEX IN FASHION MARKETING . The Journal of Academic Social Science . 2016. DOI:10.16992/ASOS.6522
Fikret YAMAN .THE CONSUMER PERCEPTION BY SEX IN FASHION MARKETING. The Journal of Academic Social Science (2016)
Fikret YAMAN .THE CONSUMER PERCEPTION BY SEX IN FASHION MARKETING. The Journal of Academic Social Science (2016)
Format:
Fikret YAMAN. (2016) .THE CONSUMER PERCEPTION BY SEX IN FASHION MARKETING The Journal of Academic Social Science
Fikret YAMAN . THE CONSUMER PERCEPTION BY SEX IN FASHION MARKETING . The Journal of Academic Social Science . 2016 doi:10.16992/ASOS.6522
Fikret YAMAN."THE CONSUMER PERCEPTION BY SEX IN FASHION MARKETING",The Journal of Academic Social Science(2016)