@article{2016,title={ADAPTATION OF BRANDS TO EMOJI IN THE ERA OF VISUAL COMMUNICATION},abstractNode={Social media’s being a medium which enables both the rapid share and contribution to the information, increases its usage day by day. However, the widespread use of social media requires brands to update their communication methods. The aim of this study is to reveal the importance of the so called emojis- the new language of the digital world- in marketing communications. For this purpose, in this paper we exemplified the use of emoji in brands’ social media communication, based on the role of social media in evolution of marketing communications. In this context, this study clarifies that many global brands are gradually using emoji in order to attract the attention of generation Z particularly.},author={Ramazan KURTOĞLU-- Tuğba ÖZBÖLÜK},year={2016},journal={The Journal of Academic Social Science}}