AUDIENCE’S TENDENCIES TOWARDS THE CONSUMPTION ELEMENTS PRESENTED IN THE TELEVISION SERIES
DİZİ İZLEYİCİLERİNİN TELEVİZYON DİZİLERİNDE SUNULAN TÜKETİM UNSURLARINA YÖNELİK EĞİLİMLERİ

Author : Tahir KARABOĞA
Number of pages : 182-208

Abstract

Television series play an important role in creating demand for the consumption and new consumption habits for the audience people. Television series, mobilize audience’s feelings, desires and dreams about consumption; display and make ads of products and services of companies and constitute the purchase request in audience people through series characters. In this study, it is aimed to identify audience tendencies for consumption elements presented in television series through the characters and to determine how age, gender, tried, income and education levels affect these tendencies. This research has a descriptive nature and the data was obtained through a questionnaire. The questionnaire has been administered to 400 television series audience who are over 15 years old, with different sociodemographic characteristics and residents in four districts of Mersin (Mezitli, Akdeniz, Yenişehir, Tarsus). Research findings have revealed that consumption elements presented through series chara

Keywords

consumer, consuming tendencies, media, television series

Read: 625

Download: 207