THE RECEPTİON of the ADS of AKP BROADCASTED ON TV DURİNG GENERAL ELECTİON TERM IN 2015
AKP’NİN HAZİRAN 2015 GENEL SEÇİMLERİNDE YAYINLANAN TELEVİZYON REKLAMLARININ ALIMLAMASI

Author : Aybike SERTTAŞ -- Aslı GÜNGÖR
Number of pages : 203-218

Abstract

Reception analysis studies presume that the audience and the reader exposed to media products explore them in an active way. The research, starting from this assumption, took form with the interviews done with groups of different demographic characteristics. The paper determines to examine the reception of audience about the political ads of Adalet ve Kalkınma Partisi (AKP) broadcasted on TV during general election term in 2015. Starting from this point, in the first section persuasion and attitudes in the process of political communication are defined to draw a theoretical framework. In the second section, political communication process is defined and in the last section before the analysis, reception analysis method is identified. The analysis section is classified as advertising messages , emotions aroused by ads and visual perception of ads. In conclusion, it is determined that audience of political ads recept the messages which are compatible to their own opinion in a positive

Keywords

Reception studies, Political marketing, Cognitive Conflict Theory, Political television ads.

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