This research exploits the radio listening habits of Y Generation in Turkey. In the first part of the study there is a conceptual research about the term “Y Generation” its features and how this generation members consume media. In that part of the study there is a deep description of Y Generation and their specification based on their lifestyles. The most important characteristics on the media usage of Y Generation are examined in the light of the previous searches. In the research part of the study there is a questioner applied to 1010 Y Generation members in Turkey in İstanbul to exploit the motivations of this generation members listening to radio and their effects. In the questioner that was applied six factors were analyzed and radio audience motivations as giving information, entertainment, friendship, using as a music information source, addiction and gateaway (escape). In the conclusion part of the research there is an evaluation on the factor impact of these six factor in li
Keywords
Radio , Y Generation, Media Consumption, Radio Listening, Radio and Y Generation,
@article{2015,title={A RESEARCH ABOUT the GRATIFICATIONS of Y GENERATION RADIO LISTENING HABITS},abstractNode={This research exploits the radio listening habits of Y Generation in Turkey. In the first part of the study there is a conceptual research about the term “Y Generation” its features and how this generation members consume media. In that part of the study there is a deep description of Y Generation and their specification based on their lifestyles. The most important characteristics on the media usage of Y Generation are examined in the light of the previous searches. In the research part of the study there is a questioner applied to 1010 Y Generation members in Turkey in İstanbul to exploit the motivations of this generation members listening to radio and their effects. In the questioner that was applied six factors were analyzed and radio audience motivations as giving information, entertainment, friendship, using as a music information source, addiction and gateaway (escape). In the conclusion part of the research there is an evaluation on the factor impact of these six factor in li},author={Mihalis KUYUCU},year={2015},journal={The Journal of Academic Social Science}}
Mihalis KUYUCU . 2015 . A RESEARCH ABOUT the GRATIFICATIONS of Y GENERATION RADIO LISTENING HABITS . The Journal of Academic Social Science.DOI:10.16992/ASOS.935
Mihalis KUYUCU.(2015).A RESEARCH ABOUT the GRATIFICATIONS of Y GENERATION RADIO LISTENING HABITS.The Journal of Academic Social Science
Mihalis KUYUCU,"A RESEARCH ABOUT the GRATIFICATIONS of Y GENERATION RADIO LISTENING HABITS" , The Journal of Academic Social Science (2015)
Mihalis KUYUCU . 2015 . A RESEARCH ABOUT the GRATIFICATIONS of Y GENERATION RADIO LISTENING HABITS . The Journal of Academic Social Science . 2015. DOI:10.16992/ASOS.935
Mihalis KUYUCU .A RESEARCH ABOUT the GRATIFICATIONS of Y GENERATION RADIO LISTENING HABITS. The Journal of Academic Social Science (2015)
Mihalis KUYUCU .A RESEARCH ABOUT the GRATIFICATIONS of Y GENERATION RADIO LISTENING HABITS. The Journal of Academic Social Science (2015)
Format:
Mihalis KUYUCU. (2015) .A RESEARCH ABOUT the GRATIFICATIONS of Y GENERATION RADIO LISTENING HABITS The Journal of Academic Social Science
Mihalis KUYUCU . A RESEARCH ABOUT the GRATIFICATIONS of Y GENERATION RADIO LISTENING HABITS . The Journal of Academic Social Science . 2015 doi:10.16992/ASOS.935
Mihalis KUYUCU."A RESEARCH ABOUT the GRATIFICATIONS of Y GENERATION RADIO LISTENING HABITS",The Journal of Academic Social Science(2015)