AN ANALYSIS OF THE UNIVERSITY STUDENTS AS A CONSUMER SEGMENT AND THEIR TRADITIONAL AND DIGITAL MEDIA CONTENT PREFERENCES BİR TÜKETİCİ SEGMENTİ OLARAK ÜNİVERSİTE ÖĞRENCİLERİNİN GELENEKSEL VE DİJİTAL MEDYADA PROGRAM/İÇERİK TÜRÜ TERCİHLERİNE YÖNELİK BİR ANALİZ
As the youth segment expands and their spending power increases, to understand the media and content preferences that will allow the marketers to reach younger consumers becomes more vital. Within this perspective, the findings of this study reveal university students’ traditional (television and cinema) and digital (internet) media usage and content preferences. How much time students allocate to each media at hand and their preferences were provided with descriptive statistics. Furthermore, their intermedia preferences were analyzed based on students’ level of content preference (low, medium and high). For such findings, one-way analysis of variance (ANOVA) is conducted.
Keywords
Media usage, media preference, university students, analysis of variance.
@article{2015,title={AN ANALYSIS OF THE UNIVERSITY STUDENTS AS A CONSUMER SEGMENT AND THEIR TRADITIONAL AND DIGITAL MEDIA CONTENT PREFERENCES},abstractNode={As the youth segment expands and their spending power increases, to understand the media and content preferences that will allow the marketers to reach younger consumers becomes more vital. Within this perspective, the findings of this study reveal university students’ traditional (television and cinema) and digital (internet) media usage and content preferences. How much time students allocate to each media at hand and their preferences were provided with descriptive statistics. Furthermore, their intermedia preferences were analyzed based on students’ level of content preference (low, medium and high). For such findings, one-way analysis of variance (ANOVA) is conducted.},author={Gül ŞENER-- Eda ÖZTÜRK},year={2015},journal={The Journal of Academic Social Science}}
Gül ŞENER-- Eda ÖZTÜRK . 2015 . AN ANALYSIS OF THE UNIVERSITY STUDENTS AS A CONSUMER SEGMENT AND THEIR TRADITIONAL AND DIGITAL MEDIA CONTENT PREFERENCES . The Journal of Academic Social Science.DOI:10.16992/ASOS.681
Gül ŞENER-- Eda ÖZTÜRK.(2015).AN ANALYSIS OF THE UNIVERSITY STUDENTS AS A CONSUMER SEGMENT AND THEIR TRADITIONAL AND DIGITAL MEDIA CONTENT PREFERENCES.The Journal of Academic Social Science
Gül ŞENER-- Eda ÖZTÜRK,"AN ANALYSIS OF THE UNIVERSITY STUDENTS AS A CONSUMER SEGMENT AND THEIR TRADITIONAL AND DIGITAL MEDIA CONTENT PREFERENCES" , The Journal of Academic Social Science (2015)
Gül ŞENER-- Eda ÖZTÜRK . 2015 . AN ANALYSIS OF THE UNIVERSITY STUDENTS AS A CONSUMER SEGMENT AND THEIR TRADITIONAL AND DIGITAL MEDIA CONTENT PREFERENCES . The Journal of Academic Social Science . 2015. DOI:10.16992/ASOS.681
Gül ŞENER-- Eda ÖZTÜRK .AN ANALYSIS OF THE UNIVERSITY STUDENTS AS A CONSUMER SEGMENT AND THEIR TRADITIONAL AND DIGITAL MEDIA CONTENT PREFERENCES. The Journal of Academic Social Science (2015)
Gül ŞENER-- Eda ÖZTÜRK .AN ANALYSIS OF THE UNIVERSITY STUDENTS AS A CONSUMER SEGMENT AND THEIR TRADITIONAL AND DIGITAL MEDIA CONTENT PREFERENCES. The Journal of Academic Social Science (2015)
Format:
Gül ŞENER-- Eda ÖZTÜRK. (2015) .AN ANALYSIS OF THE UNIVERSITY STUDENTS AS A CONSUMER SEGMENT AND THEIR TRADITIONAL AND DIGITAL MEDIA CONTENT PREFERENCES The Journal of Academic Social Science
Gül ŞENER-- Eda ÖZTÜRK . AN ANALYSIS OF THE UNIVERSITY STUDENTS AS A CONSUMER SEGMENT AND THEIR TRADITIONAL AND DIGITAL MEDIA CONTENT PREFERENCES . The Journal of Academic Social Science . 2015 doi:10.16992/ASOS.681
Gül ŞENER-- Eda ÖZTÜRK."AN ANALYSIS OF THE UNIVERSITY STUDENTS AS A CONSUMER SEGMENT AND THEIR TRADITIONAL AND DIGITAL MEDIA CONTENT PREFERENCES",The Journal of Academic Social Science(2015)
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