THE EFFECTS OF FOOD CULTURE AND FOOD & BEVERAGE MARKETING STRATEGIES OF ŞANLIURFA ON MARKETING IN TERMS OF TOURISM ACCORDING TO LOCAL FOOD & BEVERAGE ENTERPRISES PERSPECTIVE
ŞANLIURFA’DA BULUNAN YÖRESEL YİYECEK-İÇECEK İŞLETMELERİNİN PAZARLAMA STRATEJİLERİNİN ŞEHRİN TURİZM AÇISINDAN PAZARLANABİLİRLİĞİNE ETKİLERİ

Author : Gül ERKOL BAYRAM -- Burhanettin ZENGİN
Number of pages : 599-614

Abstract

As it is known; culture is all of the tangible and intangible values of a society from the past to present. In this context, food culture is also an element of culture created by people living in different geographic areas. This culture item has been started to be first place to choose a destination of tourists‘s travelers. The basic aim of this study is to assess the effects of the food culture of Şanlıurfa on touristic marketability from business managers perspective with evaluating by marketing and product strategies and determine what extent Local food culture is effective on promotion and marketing of Şanlıurfa and what degree of marketing management can be effective at this point . In this context, Thanks to 28 items questionnaire were applied to 40 food and beverage business managers in Şanlıurfa; our study gained quantification; The datas were analyzed with quantitative methods. According to findings; Between product marketing and gender variable is significiant difference,

Keywords

Cuisine Culture, Food & Beverage Mamagements, Şanlıurfa, Marketing Strategies.

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