@article{2015,title={COLLOBORATION of ACCOUNTING and MARKETING AGAINST UNETHICAL BUSINESS CONDUCT and FRAUD},abstractNode={Shareholders and customers are the main revenue stream of businesses, which mostly suffer from fraud. Fraud is a timely concept among unethical marketing and accounting. Misleading advertisements, violation of privacy, abuse of competence and power in distribution channels are vital for marketing applications. On the other hand, businesses’ accounting function may be perceived as a rival to marketing since they aim at profit management (Billings, 2011; Demir ve Bahadır, 2007). At the end of the 20th century, business world has been reshaped by the technological development, ethics, and fraud. These concepts acquired new meanings. With the hardening competition, institutions, companies, and i},author={Can Tansel KAYA-- Yusuf Can ERDEM},year={2015},journal={The Journal of Academic Social Science}}