A STUDY FOR THE EXAMINATION OF THE AIRPORT PASSENGERS’ BUYING BEHAVIOURS
HAVALİMANI YOLCULARININ SATIN ALMA DAVRANIŞLARINI İNCELEMEYE YÖNELİK BİR ARAŞTIRMA

Author : Bekir TUNCER -- Derya ATLAY IŞIK
Number of pages : 261-280

Abstract

This study aims to examine the buying behaviours of departing passengers at two international airports operating in Turkey. A scale has been developed following a literature review and it has been pre-tested via a pilot study. As a result of the data collection process carried out by quota sampling method on 1258 passengers from Antalya ICF International Airport and 1118 passengers from ATM Dalaman International Airport, the valid questionnaire of 928 units is reached. In the result of the study, buying behaviours of passengers showed differences according to their gender with respect to the demographic factors, and according to their satisfaction with café-restaurants and with duty free and other shops with respect to the satisfaction levels.

Keywords

Buying behaviour, airport, passengers

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