DETERMINING OF RELATIONSHIPS AMONG PRICE VALUE, PLACE ATTACHMENT, AND BEHAVIORAL INTENTIONS IN TOURISTIC DESTINATIONS: KEMER SAMPLE
TURİSTİK DESTİNASYONDA FİYAT DEĞERİ, AİDİYET VE DAVRANIŞSAL NİYETLER ARASINDAKİ İLİŞKİLERİN BELİRLENMESİ: KEMER ÖRNEĞİ

Author : Muammer BEZİRGAN
Number of pages : 524-539

Abstract

The purpose of this study Kemer tourists perceive a destination for a holiday with the perceived price value, place attachment and behavioral intentions to reveal the relationships between. Created a research model to determine the relationships between variables, structural equation model to model relationships between variables which have been tested. The research was done by using face to face survey method on 414 domestic and foreign tourists in Kemer/Antalya. The participants were determined by convenience sampling. According to research findings, perceived price value positively effects place attachment and behavioral intentions. In addition, place attachment affects behavioral intentions. The data obtained from the study limitations and future work study recommendations are made elaborately.

Keywords

Perceived Price Value, Place Attachment, Behavioral Intentions, Kemer

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