@article{2014,title={ANALYSIS OF A TURKISH TOURISM BROCHURE: KEMER},abstractNode={This study uses the genre analysis methodology to investigate the discourse patterns and features of a Turkish tourism brochure and apply the genre analysis to it within the framework of Bhatia’s (2004) move-structural model. The data used for this study consisted of one Turkish tourism brochure advertising a well-known touristic place Kemer in Mediterranean region, which was issued by Association of Turkish Travel Agencies (TURSAB). The data was analyzed by the application of Bhatia’s (2004) move-structural model which is based on Swales’ (1990) genre analysis. The criterion for selecting the Turkish tourism brochure was to reveal its communicative purpose; to persuade the customers into buying the service advertised by means of applying lexico-grammatical features and visual images. The study analyzed how the brochure realizes its communicative goals and maximizes the persuasive power of the brochure.},author={Bilge ÖZTÜRK-- Ece ŞIKLAR},year={2014},journal={The Journal of Academic Social Science}}